I'm Matthew I. Alicea, a designer. I think the web is pretty neat and like creating things for it.

I'm currently working at Peter Millar, an American luxury menswear brand, as the UX Designer for our e-commerce websites. I design solutions that reduce friction, improve usability, and drive conversion—connecting user needs with business goals. I serve both the Peter Millar and G/FORE brands, designing e-commerce experiences that support each brand’s unique identity and customer needs.

🚧 Full site coming sometime in 2023 2025. (Probably.)

In the meantime, email me if you'd like to chat.